“You take a moment out of the world to remember the core joy of receiving a gift as a child,” reflects Matthew Gillikin, co-founder of Isekai Arcade in Boise, Idaho. This unique establishment, which opened its doors in October 2025, has quickly become a beloved community hub, drawing inspiration from the gashapon machines of Japan.
Gashapon machines, known for dispensing small toys and collectibles, have long been a staple of Japanese culture, often found in train stations or outside convenience stores. The Gillikins, who started Isekai Arcade’s parent company, Chibi POP Toys, in 2024, were inspired by their visit to Japan that same year. “Japan has been doing gashapon for decades — long, long before America decided to jump on it with the blind boxes,” says Susie Gillikin, emphasizing the cultural significance behind their venture.
Isekai Arcade aims to create a magical space for people, where the joy of discovery and community can flourish. “We try to do things that incorporate not just the Japanese community, but also the local community,” shares Demi Erwin, a key member of the team. This commitment to inclusivity is reflected in their events, which celebrate Japanese holidays and foster connections among diverse groups.
The arcade is not just a place for games and collectibles; it also serves as a gathering spot for fans of isekai anime, a genre that transports viewers to alternate worlds. Popular series such as “Ascendance of a Bookworm” and “That Time I Got Reincarnated As A Slime” have captivated audiences, with new seasons being eagerly anticipated. The fourth season of “Ascendance of a Bookworm” is set to air in the Spring of 2026, and it has recently faced allegations of AI usage in its opening theme, sparking discussions within the anime community.
As the isekai genre continues to grow in popularity, Isekai Arcade stands at the forefront, providing a space for fans to gather, share their passion, and celebrate the stories that have become a part of their lives. The Gillikins’ vision of a community-focused environment resonates deeply with visitors, who find joy in both the arcade’s offerings and the connections they forge with one another.
With the success of Isekai Arcade, the Gillikins are excited about the future and the potential for further community engagement. They are committed to expanding their events and offerings, ensuring that the arcade remains a vibrant part of Boise’s cultural landscape. As Matthew Gillikin puts it, “We wanted to create a magical space for people,” and that vision is coming to life, one gashapon toy at a time.
As Isekai Arcade continues to thrive, it exemplifies the power of community and the joy of shared experiences. The blend of Japanese culture, anime fandom, and local engagement creates a unique atmosphere that invites everyone to step into a world of wonder and connection.
