On May 2, 2026, Terry Bradshaw announced a partnership with The Yard, a popular gastropub in Pittsburgh, to feature his bourbon during the Kentucky Derby festivities. This collaboration marks a significant moment for Bradshaw Bourbon as it aligns with one of America’s most celebrated horse racing events.
As guests gathered at Churchill Downs in Louisville, they were treated to an array of cocktails, including the iconic Mint Julep. The Yard promoted the event with excitement, stating, “Saddle up 🐎 It’s Derby Day at The Yard! We’re teaming up with Terry Bradshaw to pour his new Bradshaw Bourbon all day long 🥃.” This partnership placed Bradshaw’s bourbon before a bourbon-loving crowd.
Bradshaw Bourbon, launched in 2020 and produced at Green River Distilling Co., features a rich flavor profile with notes of vanilla, toffee, and toasted oak. The flagship bourbon has gained traction among fans and connoisseurs alike. Notably, the TB-12-Year expression—aged for 12 years and named after Bradshaw’s jersey number—has become a sought-after item, with fewer than 25 barrels produced.
The excitement of the day peaked as Golden Tempo triumphed in the race, making history under trainer Cherie DeVaux as the first female trainer to win the Kentucky Derby. With odds of 39-1, Golden Tempo’s victory surprised many and added another layer of celebration for attendees enjoying their Mint Juleps.
The Yard’s focus on featuring local flavors and partnerships highlights how community establishments can elevate national brands. As one observer noted, “The collaboration brings together a local Pittsburgh favorite and a national sports icon at a globally recognized event held at Churchill Downs in Louisville, Kentucky.” This sentiment resonates deeply within Pittsburgh’s vibrant culinary scene.
With over 125,000 Mint Juleps served during the Kentucky Derby each year, this event is not just about horse racing; it’s also about celebrating culture and community through food and drink. For Terry Bradshaw and his bourbon brand, this partnership represents a significant step forward in establishing its presence within both local and national markets.
As fans reflect on this year’s Kentucky Derby celebrations, they look forward to more opportunities to enjoy Bradshaw Bourbon. The event not only showcased exceptional racing but also highlighted how sports figures like Bradshaw can connect with their roots while expanding their brand. With such promising developments, it seems that both the bourbon and horse racing communities are richer for it.
