How it unfolded
On February 10, 2026, the vibrant city of San Francisco became the epicenter of American football as it hosted Super Bowl LX. The atmosphere was electric, filled with fans, celebrities, and the excitement that only the Super Bowl can bring. Just before the kickoff, a group of 14 enthusiastic students and two dedicated faculty members from Maryville University’s Rawlings Sport Business Management program were gearing up for a unique opportunity that would allow them to immerse themselves in the world of professional sports.
These students partnered with Fierce Staffing at the NFL’s premier fan fest located at San Francisco’s Moscone Center. This event was not just about watching the game; it was a chance for the students to gain hands-on experience in the sport industry. They were tasked with supporting major sponsors like FedEx, Snickers, and Roblox, showcasing their skills and professionalism in a high-pressure environment. Marcie Lapehn, a faculty member, expressed pride in her students, stating, “Students from the Rawlings Sport Business Management program helped bring the first-ever NFL Culture Club to life, welcoming fans, executives, and VIPs with professionalism, polish, and poise.”
The experience was transformative for the students, who were able to apply their classroom knowledge in a real-world setting. Brittane Cooper, another faculty member, noted, “Working with Jason and his team at the Rawlings Sport Business Management Program at Maryville University has been a pleasure. His partnership and support made a meaningful impact.” Events like the Super Bowl provide dynamic learning opportunities, as highlighted by Daniel Schmidt, further emphasizing the importance of such experiences in shaping future leaders in the sport industry.
Meanwhile, in the world of women’s basketball, significant developments were unfolding. The Connecticut Sun, a prominent team in the WNBA, was sold to the Fertitta family for an impressive $300 million. This sale marks a new chapter for the franchise, which has a rich history dating back to its origins as the Orlando Miracle from 1999 to 2002. The team relocated to Connecticut in 2003, where it has since built a strong fan base and a competitive legacy.
As part of the transition, the Connecticut Sun will be relocating to Houston for the 2027 season, a move that has stirred excitement among fans and stakeholders alike. The Houston Comets, the team’s new home, are well-known for their remarkable success, having won four consecutive WNBA titles from 1997 to 2000. This relocation not only signifies a shift in geography but also presents an opportunity for the Sun to build upon the legacy of the Comets in a city that has a deep-rooted passion for basketball.
The developments surrounding the Connecticut Sun and the Super Bowl LX highlight the dynamic nature of the sport industry, where opportunities for growth and learning abound. For the students from Maryville University, their involvement in the Super Bowl represents a crucial stepping stone in their careers, allowing them to network and gain insights from industry leaders. The experience is invaluable, as it equips them with the skills and confidence needed to thrive in the competitive world of sports.
As the dust settles from Super Bowl LX and the Connecticut Sun prepares for its move to Houston, the community is left reflecting on the impact of these events. The collaboration between educational institutions and professional sports organizations fosters a culture of learning and growth, ensuring that the next generation of sports professionals is well-prepared to take the reins. The excitement surrounding these developments serves as a reminder of the power of sports to unite communities and inspire future leaders.
