“I want to show people that this is what a hero can look like,” says Shah, the character played by Riz Ahmed in the upcoming series ‘Bait’. This statement encapsulates the essence of Ahmed’s latest role, where he portrays a struggling actor auditioning for the iconic role of James Bond.
‘Bait’ follows Shah over four tumultuous days as his life spirals out of control due to the pressures of the audition. The series, which Ahmed not only stars in but also created and wrote, features a talented cast including Guz Khan, Sheeba Chaddha, and Ritu Arya.
All six episodes of ‘Bait’ are set to premiere on Prime Video on March 25, 2026, providing viewers with a deep dive into the highs and lows of pursuing fame in the entertainment industry.
Details remain unconfirmed regarding any additional projects Ahmed may be involved in following these releases, but his current trajectory indicates a promising future in both film and television.
