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NBA Update: Stephen Curry Leads Jersey Sales as Playoffs Approach

With the NBA playoffs on the horizon, Stephen Curry has emerged as the top-selling jersey, while the New York Knicks lead in team merchandise sales.
newsroom 14.04.2026
nba — US news

As the NBA season approaches its climax, excitement builds among fans and players alike. Just before the key developments of the postseason, Stephen Curry has solidified his status as a fan favorite, leading the NBA’s Top-Selling Jersey list for the 2025-26 season. This achievement underscores his enduring popularity and skill on the court.

Meanwhile, the New York Knicks have captured the spotlight by topping the NBA’s Team Merchandise list for the same season. Their strong performance and loyal fanbase have propelled them to this noteworthy position, marking a significant moment for the franchise.

As of now, fourteen players from the Top-Selling Jersey list have qualified for the NBA postseason, indicating a strong correlation between individual star power and team success. Among these players, rookie Cooper Flagg stands out as the only newcomer on the list, showcasing the fresh talent entering the league.

The Oklahoma City Thunder have also made headlines, breaking into the top 10 in Team Merchandise sales for the first time since the 2018-19 season. This resurgence reflects a growing enthusiasm for the team and its prospects in the coming years.

Looking ahead, the NBA postseason is set to kick off with the 2026 SoFi NBA Play-In Tournament on April 18, 2026. This tournament will be crucial for teams vying for a chance at the championship, and fans are eagerly anticipating the matchups.

Interestingly, this season has revealed a unique trend: the fastest teams in the NBA are not necessarily the most efficient in terms of offensive output. In fact, the correlation between pace and offensive rating stands at a negative-0.42, suggesting that a slower, more methodical approach may yield better results in the playoffs.

Historically, pace has declined in the playoffs compared to the regular season in 27 out of the last 28 seasons since 1996-97. This trend could lead to a return to a more old-school basketball approach in the upcoming playoffs, as teams that play at a slower pace may find themselves in more games.

The Denver Nuggets currently boast the most efficient offense in the league, yet they rank 20th in pace. This juxtaposition highlights the evolving strategies teams are employing as they prepare for the postseason.

As the NBA community gears up for the playoffs, the performances of key players like Curry, Flagg, and others will be under the microscope. Fans are hopeful that their favorite teams will rise to the occasion and deliver thrilling basketball in the weeks to come.

With the postseason just around the corner, the stakes are higher than ever, and the excitement is palpable throughout the league. The combination of star players, team dynamics, and fan support will undoubtedly shape the narrative of this year’s playoffs.

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