Meghan Markle’s Brand As Ever Cuts Ties with Netflix
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” said a spokesperson for Netflix.
This statement comes as Netflix has officially cut ties with Meghan Markle’s lifestyle brand, As Ever, following the cancellation of her show ‘With Love, Meghan,’ which did not get renewed for a third season. Netflix indicated that it did not make sense to continue the partnership under these circumstances.
Markle and Prince Harry first partnered with Netflix in 2020, negotiating a substantial $100 million deal. The collaboration initially appeared promising, especially after the success of Markle’s documentary ‘Harry & Meghan,’ which was a ratings hit for the streaming service.
However, the recent developments have led to a downgrade of their partnership from an overall deal to a first-look deal. As Ever, which launched in 2025 and features products such as scented candles, jams, honey, tea, and wine, has reportedly experienced meaningful growth.
“We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own,” stated an As Ever spokesperson. The brand’s initial product launch was met with overwhelming demand, selling out of stock in less than an hour.
Analysts have estimated that Markle earned upwards of $36 million from a single product line, highlighting the brand’s financial success despite the end of its partnership with Netflix.
In light of these changes, some observers have noted a shift in the celebrity landscape. One commentator remarked, “Even Netflix is bailing. The elite celebrity hustle is fading.” This sentiment reflects a broader trend in the entertainment industry.
Despite the challenges, there are indications that Markle’s brand may continue to thrive independently. “We can expect to see seasonal specials of ‘With Love, Meghan,'” suggests a source familiar with the situation.
As the landscape evolves, it remains to be seen how Markle will navigate her brand’s future without the backing of Netflix. Details remain unconfirmed regarding any upcoming projects or partnerships.
