“Join us in honoring the life and legacy of Jeff Webb, founder of Varsity Spirit and modern cheerleading,” Varsity Spirit wrote, reflecting the profound impact Webb had on the cheerleading community.
Webb, who passed away in an accident at the age of 76, was a pioneering figure in the cheerleading world. He founded Varsity Spirit in 1974, transforming cheerleading from a sideline activity into a major global competitive sport.
As the president of the International Cheer Union, Webb played a crucial role in the recognition of cheerleading as a legitimate sport, culminating in the International Cheer Union achieving full recognition by the International Olympic Committee in 2021.
His contributions not only helped grow cheerleading into a multi-billion-dollar industry but also fostered a sense of community among athletes, coaches, and teams. Webb’s influence is evident in the way cheerleading is perceived and practiced today.
“Varsity Brands is saddened by the passing of Jeff Webb, founder of Varsity Spirit and modern cheerleading. We extend our condolences to Jeff’s family and loved ones, and to the many across the spirit community who were influenced by his work,” a statement from Varsity Brands expressed.
Under Webb’s leadership, Varsity Brands, which includes Varsity Spirit, was purchased by Bain Capital in 2018 for an estimated $2.9 billion, a testament to the successful empire he built.
Webb’s estimated net worth as of 2026 is likely north of $100 million, a reflection of his significant contributions to the sport and the community he nurtured.
He began his journey in cheerleading while still a student at the University of Oklahoma, where he served as a yell leader on the cheer squad. His passion for the sport only grew from there.
Details surrounding the accident that led to Webb’s death have not been revealed, and the exact cause of death has not been disclosed. As of now, Webb’s family has not released a statement regarding his passing.
Jeff Webb’s legacy will undoubtedly continue to influence generations of cheerleaders and coaches, ensuring that his impact on the sport will be felt for years to come.
