High Noon has introduced High Noon Transfusion, its first-ever limited flavor drop inspired by a popular cocktail among golfers. This vodka seltzer will be available nationwide starting April 29, 2026.
This new beverage features a unique blend of grape, lime, and ginger, made with real vodka and juice. It will be sold in six-packs at a suggested retail price of $14.99.
Since its launch in 2019, High Noon has quickly become the leading spirits-based ready-to-drink (RTD) option in the U.S., selling 24.9 million nine-liter cases in 2024 and 24 million in 2025. The brand is also the official spirits-based hard seltzer partner of the PGA.
Key facts about High Noon Transfusion:
- This is High Noon’s first limited-edition product.
- The campaign for this flavor drop is titled “It’s Fusion Time.”
- The drink aims to create excitement in the crowded RTD market with its scarcity-driven release model.
Britt West, a representative from High Noon, stated, “As the leading premium hard seltzer, High Noon has always led the category by showing up for the peak occasions of our fans’ lives.” She added that this first-ever flavor drop aims to generate real excitement and urgency at retail.
High Noon Transfusion is marketed as perfect for various social occasions—be it on the golf course or during beach days. As more people embrace golf culture and outdoor gatherings, this limited edition could resonate well with fans looking for refreshing options.
The anticipation for this new offering indicates that High Noon continues to innovate within the RTD space while appealing to golf enthusiasts and casual drinkers alike.
