“Ford has always believed that American values are more than words—they’re actions,” said Andrew Frick, Ford’s Vice President of Sales. The company launched its employee pricing campaign on May 1, 2026, during the iconic Kentucky Derby, celebrating America’s 250th anniversary while providing significant savings to consumers.
This campaign allows buyers to purchase most new 2025 and 2026 Ford and Lincoln vehicles at prices typically reserved for employees. The promotion runs through July 6, 2026, and aims to make a wide range of vehicles more accessible during a time when the average cost of a new vehicle has surged to nearly $50,000.
Frick emphasized the importance of this initiative: “Customers will have the ability to pay what a Ford employee pays, which was our way of showing how we value our customers and want to treat them like family.” This approach aligns closely with Ford’s commitment to American workers and small business owners.
Eligible vehicles include:
- Mustang
- Escape
- Bronco Sport
- Explorer
- Maverick
- F-150 Lightning
- Super Duty pickups
The promotion also coincides with Ford’s status as the “Official Horsepower of the Kentucky Derby,” a title that reflects its deep ties to American culture and values. With over 13,000 employees in Kentucky alone, Ford plays a vital role in the local economy.
As vehicle prices have risen by about 30% in six years, many families find themselves facing an average monthly payment of $775 for their cars. In this context, Ford’s employee pricing could save consumers nearly $2,000 on many models.
With Ford recording $2.5 billion in net income in the first quarter of 2026—despite an overall decline in U.S. vehicle sales—this campaign not only aims to boost sales but also reinforces Ford’s commitment to American values as it celebrates a milestone in history.
