Costco Off-White Hoodie Launches in Canada
Off-White hoodies are being sold at select Costco locations in Canada, retailing for approximately $84.99 CAD or about $60 USD. This launch marks a notable shift for the brand, which has historically seen comparable hoodies priced at hundreds of dollars, sometimes reaching close to $800.
The hoodies come in three colorways: black, white, and blue, and are made in Vietnam from 100% cotton French terry. The Costco version of the hoodie features classic Off-White branding, appealing to a broader audience.
Founded by Virgil Abloh, Off-White helped define the luxury-meets-streetwear era of the 2010s. In 2024, LVMH sold the brand to Bluestar Alliance, which has since focused on making Off-White more accessible.
The launch of Off-White at Costco reflects a shift towards mass-market retail, sparking debate about the future direction of the Off-White brand. As one observer noted, “The move has sparked a much bigger conversation about where Off-White is headed as a fashion label.” Seeing the label appear in Costco — a retailer famous for bulk groceries and $1.50 hot dog combos — only amplified that speculation.
Details remain unconfirmed regarding whether this release signals a one-off experiment or a long-term retail strategy. However, the hoodies quickly sold out upon their online launch, indicating strong demand.
As the fashion landscape continues to evolve, the arrival of Off-White at Costco feels like a move Abloh could have conceived himself, merging high fashion with accessibility. The difference surely allows for cost savings without compromising on a product worthwhile for Costco’s usual demographic.
With the brand’s identity built around accessibility and cultural remixing, this collaboration may redefine how luxury streetwear is perceived in the mass market.
