Chipotle Tattoo BOGO Promotion Set for March 13th
Chipotle Mexican Grill is launching a special promotion on March 13th from 3 to 4 p.m. at its Midtown Miami location, offering a buy-one-get-one deal for customers who have tattoos. This initiative is inspired by the popular meme “tatted like a Chipotle bag,” which humorously references individuals covered in text tattoos.
The promotion allows anyone with a tattoo—whether real, temporary, or even drawn on—to receive up to five free menu items with the purchase of an entrée of equal or greater value. This unique offer is limited to one location, where customers can also find limited-edition temporary tattoos co-created by rapper Swae Lee.
Last year’s similar promotion was notably successful, driving Chipotle’s highest-ever sales during the non-peak hour of 3 to 4 p.m. The event has become a significant draw, especially on Friday the 13th, a day that has gained popularity for tattoo promotions in recent years. In total, there are 311 Chipotle locations in Florida, but this exclusive offer is limited to just one.
Swae Lee commented on the promotion, stating, “‘Tatted like a Chipotle bag’ is really about self-expression.” This reflects Chipotle’s ongoing strategy to engage with tattoo culture and connect with a demographic that values personal expression through body art.
According to Chipotle’s marketing team, the phrase “tatted like a Chipotle bag” has evolved from an internet meme into a real-world expression of brand fandom. Stephanie Perdue, a representative from Chipotle, noted, “Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community.” This connection highlights the brand’s innovative approach to customer engagement.
Each free item during the promotion requires the purchase of an entrée item, and the offer is subject to availability. The campaign raises questions about Chipotle’s approach to discounts and how they engage with their customers, especially in a market that increasingly values unique and personalized experiences.
As the promotion approaches, excitement is building among fans of both Chipotle and tattoo culture. With the combination of a popular artist’s involvement and the playful nod to a viral meme, the event is poised to attract a diverse crowd eager to participate in this unique culinary experience.
Details remain unconfirmed regarding the potential impact of this promotion on Chipotle’s overall sales and customer engagement strategies. However, the brand’s willingness to embrace tattoo culture and offer creative promotions suggests a forward-thinking approach in a competitive market.
